July 4 2014, David R Brown
Surfachem and Vitrine form JV for supply of specialty chemicals to personal care market in Brazil
Surfachem Group Ltd, a 2M Holdings Limited Company (UK) and Vitrine Química Ltda. (Brazil) have announced the formation of their joint venture Surfachem Brasil Ltda., for the distribution and supply of specialty chemicals to the Personal Care, Household Care and Institutional and Industrial Care markets.
We are very pleased to work with our new colleagues and partners from Vitrine
Dr Richard Smith
Managing Director of Surfachem
The new company will be headquartered in Guarulhos, São Paulo and will focus on supplying manufacturers of Household and Personal Care Products and Services throughout Brazil. Vitrine will transfer all of its activities, management and staff to the new venture and will manage all of Surfachem's activities in Brazil.
Dr Richard Smith, Managing Director of Surfachem said: “We have been evaluating the potential of the Brazilian market over the past few years and have looked at a number of opportunities. We are very pleased to work with our new colleagues and partners from Vitrine as we both feel our values and business philosophies match and enhance one another's.”
Surfachem sees Brazil as a logical step in its global expansion strategy to complement its existing position in the UK and Europe.
Vanderlei Lima, Vitrine Química's Business Director, said: “The first time we met Surfachem, we knew that it would be the right partner for us, adding know how in marketing intelligence, global sourcing knowledge and global marketing capabilities.” Vanderlei added: “We share a passion and excellence for our customers.”
About Surfachem
Established in 1981, Surfachem has grown to become one of the leading, UK based distributors of speciality chemicals into many industry sectors including; Personal Care, Homecare, Industrial and Institutional and Pharmaceutical. The company is part of 2M Holdings, a chemical distribution group formed in 2003 that besides Surfachem also owns the Banner Chemicals Group, MP Storage, KMZ Chemicals and Packed Chlorine.
Source(s): Surfachem Press Release
Further Information
Visit: http://www.surfachem.com